This year judging for the Free From Skincare Awards was an interesting challenge for those of us around the table. In the mix of our usual considerations was the new EU Commission guidelines surrounding free from claims. According to Commission Regulation (EU) No 655/2013 claims on cosmetic products should conform to the following common criteria: 1. Legal compliance 2. Truthfulness 3. Evidential support 4. Honesty 5. Fairness 6. Informed decision-making.