I'm so pleased that the Free From Skincare Awards were able to go ahead even under difficult circumstances. This year I attended a socially distanced judging session and got my hands on the shortlisted products for Hair Care and Eye Care. I have supported these awards over others because it is not a popularity contest and allows entrants to win on performance rather than voting. Products are put to use and tested for a month and the tester feedback then helps determine a shortlist. Next step is to put the products in front of judges who look at every aspect of the product (including testers comments) and reach a verdict to help decide the medalists. Smaller indie brands can prove they are just as worthy as well known larger ones. Over the years I've seen brands gain a huge confidence boost from winning and they go on to grow and excel in their business. A perfect example of this would be this years sponsors, Lyonsleaf.
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